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Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
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Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

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  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
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Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
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Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

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Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
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The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
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With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

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International Day of Happiness Competition

TERMS & CONDITIONS

  1. The Badger Beers International Day of Happiness Competition (“the Competition”) will officially launch on Facebook, Instagram and Twitter at 10am on Sunday, 20th March 2022, with entries closing at 11:59pm on Sunday, 27th March 2022.
  2. To be in with a chance of winning the Competition prize, entrants must follow the Badger Beers Facebook, Instagram or Twitter page and share an image of their favourite Badger beer wherever they love to enjoy it via the post comments or direct message. Direct messages or comments that are offensive, inappropriate or unlawful will be automatically disqualified and the comments will be hidden from public view.
  3. There will be 3 winners chosen at random (1 winner from each platform) from all Competition posts submitted before the Competition closes. Only one entry per person will be accepted. Multiple or third-party entries will not be accepted. Entrants found to be using multiple Facebook, Instagram or Twitter accounts to enter the Competition will be ineligible.
  4. The winners will be contacted via a response to their direct message or comment on Facebook, Instagram or Twitter within seven days of The Badger Beers Competition closing date to inform them that they have won a prize.
  5. The winners will receive a Build Your Own Box which includes 12x 500ml bottles of the winner’s choice (these will include a mixture of Fursty Ferret, Tangle Foot, Golden Champion, Blandford Fly, Cranborne Poacher, Hopping Hare, Twice Tangled, Fropical Ferret, Milk Made, Wicked Wyvern and Forum Lager).
  6. Competitions, promotions and prize draws are open to all residents of mainland UK, aged 18 or over (proof of ID may be necessary), excluding employees of Badger Beers and Hall and Woodhouse, their families, agents or anyone else connected with the company.
  7. Badger Beers’ decision is final, binding and represents Badger Beers’ decision on all matters related to The Badger Beers International Day of Happiness Competition on Facebook, Instagram and Twitter. No correspondence can be entered into.
  8. The prize associated with this promotion is not to be resold.
  9. The winner will be notified either via a reply to their post or direct message on Facebook, Instagram or Twitter and will be asked to reply with a direct message to Badger Beers detailing their full name, contact telephone number, email address and UK postal address (proof of age may be required). If the winner does not respond with their delivery address within 14 days then their prize will be forfeited and an alternative winner will be selected by random draw from the remaining entries. The address supplied must be the delivery address. In the event that the parcel does not arrive, entrants will then be contacted by email to rearrange delivery.
  10. Junk filters and IT difficulties may affect email delivery. Badger Beers accepts no responsibility for this.
  11. The prize will be dispatched by courier and will require a signature upon delivery. The prize will be dispatched within 4 weeks of the entrant sending us their UK postal address.
  12. Adverse weather conditions, strike action and public holidays may affect delivery dates. Badger Beers accepts no responsibility for this.
  13. All entries become the property of Badger Beers. Badger Beers reserves the right to withdraw this promotion, terminate the promotion or declare void any entry in the event of actual fraud in its sole opinion.
  14. The prize is not transferable and there is no cash alternative.
  15. The winner may be asked to take part in publicity accompanying or resulting from this promotion.
  16. Badger Beers reserves the right to hold void, suspend or cancel the promotion at any time where it is reasonable to do so.
  17. Badger Beers accepts no responsibility for entries that are incomplete, damaged, defaced, or not received for any reason or are a duplicate of a previous entry.
  18. Details of winners’ names and counties will be available for one month after the close of the Competition by writing to Badger Beers, The Badger Beers International Day of Happiness Competition on Facebook/Instagram/Twitter, Hall & Woodhouse Ltd The Brewery Blandford St. Mary Dorset DT11 9LS. Winners should notify BadgerBeers@hall-woodhouse.co.uk to opt out.
  19. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Instagram or Twitter. You are providing your information to Badger Beer and not to Facebook, Instagram or Twitter.
  20. By entering the Competition, all entrants will be deemed to have accepted and be bound by the rules and consent to the transfer of their personal data to Badger Beers for the purposes of the administration of this promotion and for any other purposes to which the entrant has consented. All entry instructions form part of the rules. Badger Beers reserves the right to verify all entries and winners and refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this Competition’s entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion.
  21. These terms and conditions and any issues or disputes which may arise out of or in connection with these terms and conditions (whether such disputes or issues are contractual or non-contractual in nature, such as claims in tort, for breach of statute or regulation or otherwise) shall be governed by and construed in accordance with English law. Entrants hereby irrevocably submit to the exclusive jurisdiction of the English courts to settle any such dispute or issues.
  22. Promoter: Hall & Woodhouse Ltd trading as Badger Beers, The Brewery Blandford St. Mary Dorset DT11 9LS
  23. Terms and conditions of this promotion are correct as of 20th March 2022.
  24. Use of personal data will be in line with our Privacy Policy at: http://www.hall-woodhouse.co.uk/privacy

JUST A SECOND...

Before you enter the world of Badger, we just want to check — are you of legal age to drink where you are? Please remember to drink responsibly.