Dry January Tips & News: Outland Launch Clear Horizon 0% Lager

January is here. A time for fresh starts, new goals, and for many, a chance to take part in Dry January. Dry January has grown rapidly since it began in 2013 with just 4,000 participants; by 2023 an estimated almost 9 million UK adults were taking part. Whether you’re going completely alcohol-free, cutting back, or simply being more mindful, it’s all about balance and enjoying life your way.

To make that easier, we’re excited to introduce Outland Clear Horizon, the first 0% beer from the Badger Brewery. Brewed with the same craft and innovation that you expect from Outland, Clear Horizon delivers crisp refreshment and bold flavour… just without the alcohol.

Looking for Dry January tips? Here’s how to make the most of the month (or any mindful drinking moment) without feeling like you’re missing out:

1. Try Clear Horizon: all the flavour, none of the fuzz

Clear Horizon isn’t just another alcohol-free beer – it’s Outland’s bold step into new territory. This 0% lager is brewed with the same adventurous spirit that defines our range, delivering crisp refreshment and a clean finish without compromising on flavour. Expect bright, balanced notes and a satisfying body that make it a genuine craft experience, not an afterthought.

Dry January tip: Find an alcohol-free beer that feels like the real deal. Clear Horizon is designed for exactly that.

2. Pair alcohol-free beer with winter comfort food

January calls for hearty dishes and warming flavours. Clear Horizon’s crisp profile makes it a versatile partner for food. Think roast chicken, fish tacos, creamy pasta, or a rich vegetable stew. You’ll get all the satisfaction of a great beer-and-food combo, minus the alcohol.

Dry January tip: Elevate your meals with a great alcohol-free pairing. You’ll enjoy the experience without compromise.

3. Stay social without pressure

Dry January doesn’t mean skipping the pub or avoiding friends. Meeting up? Ask if they stock Clear Horizon at your local Hall and Woodhouse pub or try an alternative alcohol-free option. It’s a great way to join the cheers without compromising your goals.

Dry January tip: Keep social plans. Just swap your usual pint for a 0% alternative.

4. Mix and match for balance

Not everyone goes fully dry… and that’s okay. If you’re simply cutting back, alternating between alcoholic and alcohol-free beers can help you enjoy the flavour you love while reducing your intake.

Dry January tip: Balance is key. Clear Horizon makes it easy to pace yourself.

5. Celebrate the wins

Whether you skip a few drinks or go completely alcohol-free, every choice counts. Dry January is about feeling good, not following strict rules. So, raise a glass to your progress.

Dry January tip: Focus on progress, not perfection.

6. And if Dry January isn’t your thing…

That’s absolutely fine too. If you’re enjoying your favourite Badger or Outland beers this month, we’re here for that as well. Clear Horizon simply gives you another option, because great beer should fit your lifestyle, whatever that looks like.

Ready to try it? Clear Horizon is available now online in cans and on draught in selected Hall and Woodhouse pubs this January and February. Start your year as you mean to go on…