The Badger Brewery is proud to present a brand-new look for our range of award-winning beers.
Last year we spoke to a wide range of beer lovers to really understand what our customers were looking for from the beer category. Their message was clear, the Premium Bottle Ale category felt old fashioned, hard to understand and frankly a little bit dull!
Taking this on board, we’ve spent the last year planning, creating and refining a vibrant and welcoming new look that sets us apart from the rest of the category that we love. We wanted to bring some colour, fun and clarity to beer drinkers, that’s why all the new designs have clear tasting notes on the front and feature a colour palette designed to stand out amongst the sea of brown bottles in supermarkets.
The unique characters that are such a part of Badger’s history have been given the prominence that they deserve. This playful storytelling subtly underscores our roots and references our countryside home in Dorset, but with a new taste of adventure and escapism.
We’ve been brewing characterful beers here at the Badger Brewery for 246 years and in that time our business, our pubs and the brewery itself have been updated and refreshed to meet the demands of the time. One thing that’s never changed is our dedication to brewing a wide range of quality beers to the highest possible standards, and while our recipes and brewing techniques remain exactly the same, we think these new designs will help bring a little wonder and excitement back to the category we love so much.
In all that we do, we savour the present and protect the past, because it’s all inspiration for our future. Tales of local legend, generational craftsmanship and a passion for home and family as compelling as our flavours – this is true character crafted by true characters.
Look out for new bottles, launching on our website over the rest of the year and coming to selected supermarkets soon.