Cookie Settings
Customize Consent Preferences

Customize your consent preferences for Cookie Categories and advertising tracking preferences for Purposes & Features and Vendors below. You can give granular consent for each . Most vendors require explicit consent for personal data processing, while some rely on legitimate interest. However, you have the right to object to their use of legitimate interest.

Cookie Categories

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Other cookies are those that are being identified and have not been classified into any category as yet.

Purposes & Features

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

  • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
  • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

  • You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
  • You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

  • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

  • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
  • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

  • An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

  • When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Vendors

 (2)
Find a Pub
FREE UK DELIVERY ORDERS £60+ (EXCL. SELECT HIGHLANDS, ISLANDS & NI)
Find a Retailer
  • The Story Behind the Beer
  • The Facts
  • Available as

The Tale of the Coffee Stoat

A stickler for detail with a discerning palate, turns out the humble stoat isn’t so humble after all.

Never happy to settle for second best, he prefers to brew his own thing. We have that in common.

award

Bronze England Winner (Flavoured Beer)

award

Bronze England Winner (Flavoured Beer)

Did you know?


A stout changes colour seasonally. In summer the fur is brown with white touches and in colder, winter climates the coat turns white.

Dark and
deep.

The complex perfectionist

Our delicious stout brings together the rich, roasted notes from chocolate and crystal malts, combined with a perfectly pulled espresso.

Dark and brooding with a sweet side, toffee meets coffee in a brew that's sure to tantalise the most discerning of palates.

2023 World Beer Awards - Bronze England Winner (Flavoured Beer) and 2023 Great Taste Awards – 1 star

5.0% ABV.

Master Stoat

HOW TO FIND ME

Master Stoat Bottle

500ml Bottle

Available in selected Tesco, Sainsbury's, Waitrose & Morrisons stores, or buy direct from our website now.

Shop now
Master Stoat Bottle

500ml Bottle

Available in selected Tesco, Sainsbury's, Waitrose & Morrisons stores, or buy direct from our website now.

Shop now

JUST A SECOND...

Before you enter the world of Badger, we just want to check — are you of legal age to drink where you are? Please remember to drink responsibly.